Bush's hard right

He's a divider not a uniter (via Political Wire):

The Wall Street Journal notes that President Bush "has begun an election homestretch battle over domestic issues by framing the race in classic ideological terms: conservative Republican vs. liberal Democrat."

Bush's "retooled rhetoric" has encouraged Republicans "outside the campaign who have urged Bush strategists to move beyond character attacks grounded in Mr. Kerry's alleged policy flip-flops."

So Bush turns hard right in order to save his floundering campaign, even though the hard right is beginning to wonder if they want him in the first place (thanks, Smirking Chimp). Makes sense to me.