Come to think of it, I'll have a real beer

Those of you who like to tap the Rockies might want to think twice before you do it again. I am ashamed I ever drank a Coors, but it is the popular choice amongst my friends for some reason. But since Pete Coors announced his run for a Senate seat in Colorado, I knew I must do all I could to stop it. It seems my boycott has reached national attention:

The boycott began as a protest of the Coors Brewing Co.'s anti-union position, and quickly grew to include gay outrage over company lie-detector tests that asked whether prospective employees were homosexual.

The boycott faded after the company reversed itself in 1995 and began supporting high-profile gay causes and offering its gay employees a host of benefits.

But now Pete Coors has angered the gay community with his support for a constitutional amendment that would ban same-sex marriage.

Meanwhile, former Congressman Bob Schaffer, his opponent in the Republican primary race, has made much of the Coors brewery's gay-friendly workplace policies.

Both Coors and the company have issued statements stressing their independence of each other. The message doesn't seem to be getting across.

Alright, that's not my boycott at all. And it's not like a lot of homosexuals will be voting for the guy, anyway. But we can do our part to limit guys like Coors reach by not buying his beer and merchandise. There are plenty of piss water beers from America you can drink instead.

I do find it funny that the company tries to distant itself from the man and vice versa. Coors needs the votes, the company needs the money, so they will each take a position to maximize the effect. Hypocritical on both sides. And I am glad his opponent is taking him to task for it.

But hypothetically, Coors could win the state on his name alone. If he really supports the company changes in the past on more than a purely financial basis, he wouldn't have to be coy about it. Which leads me to believe Coors as a company made changes just to keep the money coming in. Which I guess, is why he is a Republican. Money trumps personal morals. What a lesson for our children.

And for those that doubt Coors played a role in the negotiations for homosexual rights, you can read The Mercury News:

He once sat down with a union to iron out problems at the Coors brewery and later helped secure benefits for gay employees.