A look at the undecided

Zogby is undecided on how the undecided will break this fall. This article outlines the typical undecided in the election this fall. More proof Democrats need to get past the Swifties and start hammering home the issues:

"If we're talking about issues, then Kerry is the favorite. If we're talking about leadership or values or likability, then score one for Bush. But we don't get a clue from this which way the undecideds are really going to go."

Nationally, the poll found Kerry leads Bush by 50.8 percent to 46.7 percent among likely voters, with only 2.4 percent undecided or so soft in their support of either candidate that they could easily change.

The survey probed at the persuadables' underlying values with cultural questions. For example, if the election were a choice between two characters from the movie "The Wizard of Oz," 48.7 percent would vote for the Tin Man, described as "all brains and no heart," and 13.3 percent would vote for the Scarecrow, described as "all heart and no brains."

That suggests a preference for Kerry, Zogby said.